E! INTERNATIONAL WOMEN’S DAY

CELEBRATE WOMEN EVERY DAY. PERIOD.


The E! Network wanted to celebrate International Women's Day in 2019. But, unlike a lot of brands that jump on the bandwagon to celebrate women for one day, E! is a network full of strong badass women. So we created a campaign that showed at E!, every day is International Women’s Day.

To kick things off, we changed the logo for the first time in network history.

E! News became SHE! News for the week, celebrating women in pop culture and beyond.

We released a film that highlighted all the strong women of the network, and encouraged everyone to celebrate with them, every day.

Using the logo, we created content highlighting all the boss women on E! shows.

This network would really be nothing without women. So, we showed that in two social films: one making fun of its men, and one recruiting more women to the team.