CURB YOUR ENTHUSIASM
ALWAYS, ALWAYS RESPECT WOOD
Curb your Enthusiasm had been gone for six years before the launch of Season 9. So, we needed to get people excited about the infamous Larry David coming back into their lives.
NOSH HASHANAH KIT
The season premiere happened right around the Jewish High Holidays. So we got people to “binge” before they fasted on Yom Kippur, by giving our Jewish influencers "Nosh Hashanah" kits.
TV PROMO
The season also launched in 2017, a time when we really needed a hero. A hero named Larry fuckin' David. So we created a spot to show his most heroic moments from past seasons, and get people excited to see what he was going to do next.