THE UNITED STATE OF WOMEN

EQUALITY. DUH. LITERALLY. DUH.

Women’s rights include a diverse set of causes, from reproductive rights to education to equal pay. So in 2016, the Obama White House wanted to host a women’s summit that brought together women from across the country to work towards one common goal: gender equality. To make this happen, we needed to create an event and supporting campaign that was accessible to all. What resulted was The United State of Women, not only a summit, but an entire movement dedicated to women’s rights in the United States. One that still exists today.

I came up with the name, "The United State of Women,” wrote and co-directed the film, and put out a social media campaign, website and more that resulted in trending #1 on Twitter, over 2.6 billion impressions, and most importantly, big steps taken toward achieving gender equality.

FILM

CASE STUDY

SOCIAL

We built a pledge generator so that anyone could declare how they'd do their part for the #StateofWomen, shared quotes from the women in the film and of course, inspiring moments from the event itself.

PRESS