GOOGLE SEARCH

WHAT DO YOU WANT TO BE WHEN YOU GROW UP?

In this spot, we show how Google Search can help turn dreams into reality by tapping into a topic that was culturally relevant at the time: women in space. Before the launch of this ad, NASA canceled the much-talked about first-ever all-female spacewalk and then subsequently pledged to send the first woman to the moon. The 50th anniversary of the moon landing was coming up. And there was even a story about a young girl who complained to Target because NASA t-shirts were only available in the boys’ section.

This film touched on something that women, and people everywhere really cared about in the moment. And gave Google a relevant role to help young girls achieve their dreams of being an astronaut, or anything else they wanted to be when they grew up.

Plus, it’s all set to the powerful soundtrack of Missy Elliot.