UGG HOLIDAY
HOW TO MAKE A CAMPAIGN ABOUT A SHEARLING-COVERED EGG CHAIR
For this campaign, UGG Australia had one main request: use an egg-shaped, shearling-covered chair. They put these in their stores worldwide during the holiday season, and they wanted whatever we created to include them as well. So, we thought of the "Snowballs" campaign, which rolled the winter season, holidays and the warm and fuzzy feeling of UGG into one catchy dance number.
This played in stores worldwide throughout the holiday season.
