SAN DIEGO ZOO SAFARI PARK

BECOME A BADASS WITH “TIGER POWER”

In 2014, the San Diego Zoo Safari Park opened an exhibit called Tiger Trail, which got you closer to Sumatran tigers than ever before. The park wanted to generate excitement, both with kids and their parents, and show off just how immersive this new experience really was. When you think about tigers, you can’t help but think about how powerful they are. And when you get as close to them as you can at Tiger Trail, you can actually harness that "Tiger Power" for yourself.

Winner of the Addy’s People’s Choice Award

Behind the scenes. Yes, those are real bees.

TP_social_all_reduced_800.jpg

Tiger power lived on in social with some ridiculous memes. Because we just couldn’t resist.