NISSAN VERSA

YOU GET A CAR. AND YOU GET A CAR.

The Nissan Versa has the most space and technology per dollar, making it the perfect road trip car. We created a social contest in which participants could map out their dream road trip for the chance to go on it in their very own brand new Versa. We partnered with Google Street View (a newer thing at the time) to give users custom videos of their trips before heading out. Over 14,000 trips were created.

Footage from the 6 winning road trips were then turned into mini movies for an online film festival that fans got to vote on.

Winner of FWA site of the day

INTRO VIDEO

WEBSITE

WINNING ROAD TRIPS

The winners made the most of their road trips, and their new cars. Here’s footage from a couple of them.

OOH

We also created a Times Square billboard for the campaign, which was the width of an entire city block. In case you can’t tell, I was pretty excited about it.