CHIEF NEW ERA OF LEADERSHIP AWARDS

A new kind of leader deserves a new kind of award

Chief is an executive women’s network, created to raise the leadership game of thousands of VP and C-Suite women. They recognized that business and leadership has changed, and wanted to celebrate that with a new kind of awards. Not based on categories or expensive entry fees, but around real data on the attributes that make a successful leader today.

I helped them figure out how to speak to the world about this, creating their campaign messaging, website and social content, in order to get the word out about the awards, what they stand for, and to encourage nominations.