FRIDA FERTILITY SOCIAL LAUNCH

MAKING TTC LESS DIY. BECAUSE WTF.

Frida (Frida Mom and Frida Baby) was launching a new brand, Frida Fertility. With products including ovulation trackers, a home insemination kit, and the best pee cup the world has ever seen (yes, really), they set out to make trying a little less trying.

To help launch the brand in social, I wrote a series of social posts that both matched the overall Frida tone, and spoke to the audience they were trying to capture. Here are a few examples of that.