AMAZON ADS
B2B with a side of C
Amazon Ads wanted to appeal to a variety of industries and show them all that they were the best place to advertise. But because companies are bombarded with the same message over and over from potential ad platforms, we needed to find a way to stand out.
So, instead of the typical B2B outreach, we created a series of videos from the POV of consumers, the people they were trying to appeal to in the first place. From the toy industry to telecom, we created unique films that showcased exactly what Amazon Ads had to offer to companies from all different industries.